Cryptonauts Branding Process
Context: During the crypto boom of 2017, many figures on YouTube such as Box Mining, Data Dash and David Hay established a cult of followers by fueling speculative buying, while providing little knowledge about the technology behind many of these new cryptocurrencies.
Role: Lead Designer
Design Challenge: In a market saturated with disinformation, how can we stand out as a trustworthy source of cryptojournalism?
Brief: Cryptonauts strives to educate the market by focusing on the technology and theory behind what makes crypto a paradigm shifting technology, rather than talking about it in relation to its market potential.
Discovery + Positioning
Brand Voice
Educational
Blockchain is a new technology, the key to its adoption is making it accessible
Energetic
Key to engaging with Millennials and Gen-Z as they are the largest segment for crypto adoption
Entertaining
Integral to growing and retaining a young audience with a notoriously short attention span
Logo Inspiration
The guidelines for the logo was to incorporate the phrase to the moon somehow. Hence the overall theme of space, rockets and astronauts. The client wanted to avoid having any resemblance of a coin or cryptocurrency, and instead focus on concepts related to space to represent the infinite potential of blockchain as a technology.
Logo Iteration Process
Final Logo
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